Track Record
Proof, in market.
One brand we scaled into a category leader. One we launched from the ground up. Both built in Greater China by our operating platform.
One brand we scaled into a category leader. One we launched from the ground up. Both built in Greater China by our operating platform.
Founded in 1997 by yoga instructor Peter Sterios, Manduka began with a single idea — that a better mat could make a world of difference. The Black Mat PRO became the category's platinum standard, and it still anchors the brand today.
Manduka is used by 2.5M+ practitioners and 4,000+ studios across 80+ countries, recommended by more than 75% of instructors. Authority built by word of mouth — not advertising.
When Cross Worlds began operating Manduka in China, the brand sat in five yoga studios and a handful of online resellers — no flagship, no direct-to-consumer. We built it end-to-end, and it ultimately scaled roughly ten-fold.
Klymit is an American outdoor brand, born in Utah in 2007. A specialty maker of clever, distinctive sleep-system gear — sleeping pads, bags, and pillows — with inventive designs and a loyal following among people who spend their nights outside.
When Cross Worlds took Klymit on, it had almost no awareness in China and no real presence. The opportunity wasn't to reposition the brand — it was to introduce it.
Between March and June 2023, Cross Worlds launched Klymit across media, retail, and e-commerce at once — taking a brand with almost no China presence to recognition across the country's outdoor community in under a year.
Manduka and Klymit are the proof. See how the operating platform works — and how we back brands with capital.
Inside the platform