Founder of Cross Worlds. Isabel acquires and grows premium movement and wellness brands — as the investor and the operator, across the United States and Greater China.
“Global brand expansion lacks integrated capital and operating infrastructure.”
“I saw the same structural problem across companies of every size.”
Across two decades of cross-border capital and corporate development — real estate transactions, IPOs, joint ventures, strategic investments, and global M&A — Isabel saw the same pattern repeat: few global companies commit the operating engine, patient ownership, and local-cultural depth that international expansion actually requires. Cross Worlds was built to do that work itself, brand by brand — to take exceptional brands to the world beyond their home market.
In brief
- TodayFounder & CEO, Cross Worlds
- CareerManaging Director, Puji Capital US (cross-border private equity) · Head of Corporate Development China & Director of Global Business Development, Mattel · Corporate development and M&A, Cummins · M&A, JLL
- CapitalIPOs on Nasdaq and the Hong Kong Stock Exchange · Strategic investments and global M&A for Fortune 500 industrial and consumer companies · Joint ventures and partnerships with Tencent, Alibaba, JD, Fosun, and NetEase
- OperatingBuilt and scaled a premium movement brand in Greater China 10× in five years — to the country's No. 2 international brand in its category · Launched a specialty outdoor brand to national recognition in China in under a year · On-the-ground operator: brand, retail, e-commerce, distribution, community
- EducationMBA — Kellogg School of Management & London Business School
- NetworksFounding member, YPO Century City · Speaker at global conferences on consumer brand building, cross-border capital, and global expansion
