Founder of Cross Worlds, an international brand asset management group that builds, owns, and operates premium movement and wellness brands across the United States and Greater China.
"Global brand expansion lacks integrated capital and operating infrastructure."
"I discovered a recurring structural problem across companies of every size."
Across two decades of cross-border capital and corporate development — real estate transactions, IPOs, joint ventures, strategic investments, and global M&A — Isabel saw the same pattern repeat: few global companies commit the operating engine, patient ownership, and local-cultural depth that international expansion actually requires. Cross Worlds was built to do that work itself, brand by brand — to take exceptional brands to the world beyond their home market.
In brief
- TodayFounder & CEO, Cross Worlds
- CapitalIPOs on Nasdaq and the Hong Kong Stock Exchange · Strategic investments and M&A for Fortune 500 industrial and consumer companies · Joint ventures and strategic partnerships with Tencent, Alibaba, JD, Fosun, and NetEase · US sourcing and APAC expansion capital for a cross-border investment platform
- OperatingBuilding, owning, and operating premium movement and wellness brands across the United States and Greater China · Multiple US brands grown several-fold in international markets as on-the-ground operator
- EducationMBA — Kellogg School of Management & London Business School
- NetworksFounding member, YPO Century City · Speaker at global conferences on consumer brand building, cross-border capital, and global expansion
